BRAND & PRODUCT AWARENESS CAMPAIGNS
I LOVE CROSS-DISCIPLINARY AND AGILE PITCH TEAMS
As my main occupation I join creative agencies in creating communication/campaign plans for their existing clients, or pitching new business with a kick-ass pitch presentation. I can help also your agency to define how to bring your client's brand and brand values into the attention of the customers, with the right message that reflects the purpose of the brand and meets the values of the customers at the content territories of their interest.
As a Creative Director with a background in online video productions, I have identified a weakness agencies often have between strategy, creative conception and production of said content; campaigns should not be created and managed like a relay race, with handovers shifting the focus of the core idea. The strategy often gets misinterpreted, and concepts are often not custom-made for the execution, and the distribution team more often that not gets assets to work with that are not taking the most out of the possibilities of the publishing platforms, that evolve rapidly.
My approach is to construct agile project teams where distribution, production, conception and strategy meet and bring all their expertise to the kick-off and brainstormings. I care dearly for having sanity checks along the pitch project where all disciplines get to guide the end result, which will be optimised for all phases of making the magic happen.
I work on the conceptual level and also produce my campaigns when possible, to eliminate the gap between ideas and their execution.
MY CORE SERVICES INCLUDE
// Target-audience analysis
// Mapping the customer journey and establishing the right KPI map to it
// Development of holistic digital communication strategies for creation and distribution
// Concept and creation of brand, product or employer branding campaigns
// Conception, copywriting, scripting, storyboarding
// Look & Feel, moodboards
// Production of content (directing photo and video shoots)
// Influencer relations
// Campaign Management
STRENGTHEN YOUR TEAM WITH AN EXPERIENCED CREATIVE
I'm experienced in creating lead ideas, concepts and formats to reach the right audience throughout all digital platforms. I'll be your partner, with or without a strategist colleague, to map customer personas, user behavior, defining the micro moments along the customer journey that create opportunities for making a difference as a brand.
Whether the client's goal is to drive awareness, strengthen brand perception, boost sales or registrations, I'll be your partner in planning and creating dialogue and interaction based cross channel campaigns, with a customer centric approach.
As I am not yet copywriter-fluent in German, I usually work on a conceptual and/or leadership level when creating and presenting in German. My main copywriting and presentation language is English.
MY PREFERRED ROLES
// Creative Director, Lead Creative
// Content Strategist
// Pitch Lead, Creation Lead
// Copywriter, Concepter
// Producer, Production Lead
LET'S WIN YOUR CLIENT'S HEART
Brief me now into your next project, and let's create awesome ideas that shift mountains.