DEVELOPEMENT OF DIGITAL BRAND PRESENCE

BRINGING BRAND VALUES TO DIGITAL AUDIENCES

Brands targeting millennials and the generation Z, have to adapt to their expectation on personalized services, customizable products and no-nonsense customer service in direct dialogue on eye level. Social Media opens up opportunities for branding, sales and customer services. Brands need to act like a peer, and offer the customer what she wants and how she wants it. Knowing your customer has never been more important, but luckily we have countless of tools in our reach that can help us target our messages so precisely that brands and products now come to the user, and users have to no longer search for what they want and need. 

Navigating this ecosystem requires a steady foothold across the relevant digital platforms, and the right tools to operate them efficiently.

LET ME BE THE PARTNER IN BUILDING YOUR BRAND ONLINE

I can help your brand to create a fully integrated digital ecosystem and to foster digital customer brand experience platform agnostically. Together we can make a concept for better service through digital platforms - and together with a solid branding and content plan - increase discovery, awareness, loyalty and inspire advocacy.       

MY SERVICES INCLUDE

// Translating business goals into communication  goals 

// Identifying micro moments to reach the right audiences the right way at the right time

// Analyzing user behavior, defining buyer personas

// Customer centric communication strategy targeting all phases of the customer journey / digital marketing funnel

// Social media platform strategy: brand or topic channels?

// Content strategy to increase interactions and to strengthen brand perception

// Social media editorial planning / content planning, community management guidelines

// Establishment of brand’s Tone of Voice, visual CI (visual identity, look&feel)

// Creation of product and brand campaigns: always-on content, highlight themes, lighthouse campaigns

// Employer branding

// Distribution strategy

// Influencer relations

// Social media advertising

// KPI mapping: indicators of awareness versus conversion

// Hiring and/or training a Social Media team to execute the defined strategic and creative initiatives independently

MY DREAM TEAM

1. Your teams in business management, brand, product and marketing.

2. Depending on the depth of tasks in hand, I might recommend contracting also a Digital Strategist, a Performance Marketing expert, or a Graphic Designer / Art Director. Sometimes also organizational development has to be considered, in order to be able to deliver value through the entire organization. I have a wide network of preferred partners to bring in with me, and I am also happy to collaborate with your existing agency partners.


LET'S MAKE IT HAPPEN!

Contact me now for a free consultation on the needs of your organization!

Cover image/page mood by Maxim Kuphal-Potapenko

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