Enough “selling people stuff they don’t need”, as one infuriating comment rang about the advertising industry, by some Besserwisser in a house party one of the past months. In my perfect world companies are formed to solve people’s problems. I believe that brands are responsible for innovations that make this world a better place, and it is businesses that have the means to spread good and distribute messages that stop people and move people the same time. That takes responsibility, and my own mission is to work with brands to spread good, with ever more reduced collateral damage to the environment. 


I hold 10 years of colorful experience from inhouse marketing and Social Media teams to creative agencies, where I have built and empowered amazing creative teams to serve a range of clients from all industries.

I'm a certified Design Sprint Facilitator, and passionate about harnessing Design Thinking in creative teams and client organisations alike, when the speed of innovation needs a boost, when products and services need to react to and preferably anticipate changes in the demands of the industries, markets and user experiences.

Marketing Coordinator

Building online and offline brand presence for a mobile app brand.

Web Content Specialist
Uni-Fi Srl, Italy

Promoting Italian startups for global markets with an online TV format I produced and wrote.

Social Media Manager & Managing Editor
2DM / dCollectif, Italy

Building digital brand presence for Italian fashion labels.

Marketing Manager
LOQI GmbH, Germany

Global online and offline marketing, content creation, PR.

Sr Producer & Head of Creative
Divimove GmbH, Germany

International influencer and content marketing /advertising campaigns, from strategy, conception to video productions. Built and lead the creative team and formed the video-specific creative product and services that evolved the company into a full-service creative agency.

Creative Director
RAPP Berlin / TLGG, Germany

Under the umbrella of Torben, Lucie und die Gelbe Gefahr, lead the creative team (social media management, concept and copywriting, production) in developing client brands’ digital presence across Social Media platforms, with always-on content as well as highlight campaigns.


Hyundai, Volkswagen, Smart, Mercedes-Benz, AMG, Ducati

Tech, Entertainment, Telco:
Universal Pictures, EA, Ubisoft, Lovoo, Wallapop, Deliveroo, Tim, Bosch

Fashion, Beauty:
Premiata, Roy Roger's, President's, Puma, Apollo Optik, Kiko

FMCG, Food Services:
Kellogg’s, Nestle, Barilla, Gillette, Fanta, McDonald’s, Mattel, Veet, Frito-Lay, L'Osteria

Hardware, Sanitary, Electronics:
Hansgrohe, Bauhaus, Hager Group

Events, Conferences:
Messe München

Using Format