Enough “selling people stuff they don’t need”, as one infuriating comment rang about the advertising industry, by some Besserwisser in a house party one of the past months. In my perfect world companies are formed to solve people’s problems. I believe that brands are responsible for innovations that make this world a better place, and it is businesses that have the means to spread good and distribute messages that stop people and move people the same time. That takes responsibility, and my own mission is to work with brands to spread good, with ever more reduced collateral damage to the environment. 


I hold 10 years of colorful experience from inhouse marketing and Social Media teams to creative agencies, where I have built and empowered amazing creative teams to serve a range of clients from all industries.

I'm a certified Design Sprint Facilitator, UX Designer and passionate about harnessing Design Thinking in creative teams and client organisations alike, when the speed of innovation needs a boost, when products and services need to react to and preferably anticipate changes in the demands of the industries, markets and user experiences.

Social Media Manager & Managing Editor
2DM / dCollectif, Italy

Building digital brand presence for Italian fashion labels.

Marketing Manager
LOQI GmbH, Germany

Global online and offline marketing, content creation, PR.

Sr Producer & Head of Creative
Divimove GmbH, Germany

International influencer and content marketing /advertising campaigns, from strategy, conception to video productions. Built and lead the creative team and formed the video-specific creative product and services that evolved the company into a full-service creative agency.

Creative Director
RAPP Berlin / TLGG, Germany

Under the umbrella of Torben, Lucie und die Gelbe Gefahr, lead the creative team (social media management, concept and copywriting, production) in developing client brands’ digital presence across Social Media platforms, with always-on content as well as highlight campaigns.

Social Media Director
fischerAppelt, Germany

Leading the agency's social media consulting unit of 20+ brilliant minds, working with a wide range of B2C / B2B clients across industries.

Digital Creative Director & Unit Lead
Cobblestone, Germany
2020- present

Founded a digital content studio www.gravel.studio


Hyundai, Volkswagen, Smart, Mercedes-Benz, AMG, Ducati, SPIN (by Ford)

Tech, Entertainment, Telco:
Universal Pictures, EA, Ubisoft, Lovoo, Wallapop, Deliveroo, Tim, Bosch, LinkedIn Germany, T-Systems, Magenta TV

Fashion, Beauty:
Premiata, Roy Roger's, President's, Puma, Apollo Optik, Kiko Milano

FMCG, Food Services:
Kellogg’s, Nestle, Barilla, Gillette, Fanta, McDonald’s, Mattel, Veet, Frito-Lay, L'Osteria, Ferrero, Unilever

Hardware, Sanitary, Electronics:
Hansgrohe, Bauhaus, Hager Group

Events, Conferences:
Messe München


Let's create experiences, let's build ideas that catch on, let's start conversations, let's inspire action, let's innovate, let's cut the clutter and let's give audiences what they need before they realize it themselves. And importantly, let's have fun while doing it.

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